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Real Estate Systems Specialist

See every lead. Track every deal. Close with confidence.

Captured leadsAutomated follow-upsOrganized pipelineFaster closings

Proptensity organizes your pipeline, automates follow-ups, and gives you full visibility on every opportunity.

Serving US & UK
A quick gut-check

Be honest, how many of these are you?

Tap the ones that feel familiar. This is just where most real estate backends quietly leak deals.

0  / 5 flagged

Tap the ones that feel familiar

Most people who land here nod at three or four. Let's see where you stand.

Let's fix it together
PropTensity · Services v2 (preview)
What I do

Three systems that keep your leads moving.

Built around how real estate actually works — fast, follow-up driven, and relationship-first.

01
Lead Capture

No lead left waiting

Every lead, from every source, lands in one place — and gets a reply the second it comes in.

  • Landing pages built to turn clicks into leads
  • Zillow, Facebook, your site — all in one inbox
  • Instant text & email the moment they reach out
02
Automations & Workflows

Follow-up that never forgets

The texts, emails, and reminders that should happen, happen automatically — even on your busiest day.

  • Multi-step follow-up that runs on its own
  • Slow leads stay warm for months, hands-off
  • Auto reminders for tasks & appointments
03
Pipeline Organization

Always know what's next

Every deal sorted by stage — see your whole book at a glance, and never wonder who to call next.

  • Stages built around how you actually sell
  • One clear status on every lead
  • Your entire book of business, at a glance

Not sure which you need?

Most clients need a mix of all three. Let's map the right setup for your business on a quick call.

Work with me
How it works

From base camp to the summit, together.

Four steps up the mountain. I handle the technical climb, you plant the flag at the top.

Base camp01

Discovery

You fill out a quick survey, then we hop on a call to understand your business and where your leads come from.

Route planning02

Audit

I map where your leads come from, where they're leaking, and lay out a clear plan to fix it. Already have a setup? I work with it. Starting from scratch? Even easier.

The ascent03

Build & refine

I set up your lead capture, your follow-ups, and a pipeline built around your deal stages. You review, we refine together until it fits.

The summit04

Deploy & support

Once it's finalized, I walk you through onboarding and your system goes live. Flag planted, you're at the summit, with ongoing support available on select packages.

About

The person behind your systems

Valerie here. I've spent the last 8 years building systems for real estate professionals, after starting out in customer support back in 2011. I've seen the messy backend up close: scattered leads, manual follow-ups, and deals that quietly drift when no one's tracking them.

Proptensity is for real estate professionals who are great with people but losing deals to disorganized systems. I build the fix: instant lead capture, automatic follow-up, and a pipeline that shows exactly where every deal stands. Done for you, explained in plain language, and built so you can run it yourself after handoff.

Valerie Tagalogon, Real Estate Systems Specialist
Valerie Tagalogon
Real Estate Systems Specialist
What I work with
GoHighLevel
My core platform for funnels, CRM, and automations.
Claude Code
AI-assisted builds and custom workflow tools.
8 years
Building systems for real estate professionals.
Since 2011
Customer support and operations background.
Portfolio

A look at what I build

Real systems behind real estate businesses, recreated here with sample data.

Toggle to explore

← Real estate lead funnel
StepsStatsSalesSettings

Funnel steps

▣ Opt-in page
✓ Thank you
✓ Privacy policy
✓ Terms
✓ Payment
⚗ Split test running since Nov 21
CONTROL50% traffic
Page views1,240
Opt-ins312
Opt-in rate25.2%
VARIATIONWinner
Page views1,198
Opt-ins358
Opt-in rate29.9%
Funnel

Sales funnels with A/B testing

Complete funnels built to client goals, with split tests run to push conversions higher.

▦ Lead pipeline
52 opportunities
New leads
18 · $0

Sarah M.

Facebook

James T.

Website

+ 16 more
Qualified
12 · $54k

Maria G.

Zillow · $4.5k

David L.

Referral · $4.7k

+ 10 more
Call booked
7 · $38k

Priya N.

Facebook · $6.0k

Kevin O.

Website · $5.2k

+ 5 more
Follow up
9 · $41k

Tom B.

Website · $3.4k

Aisha K.

Zillow · $3.7k

+ 7 more
Closed won
6 · $33k

Robert F.

Referral · $5.5k

Linda W.

Facebook · $6.1k

+ 4 more
CRM

Pipeline & opportunity tracking

A full sales pipeline keeping every lead's stage accurate and visible, so nothing stalls unnoticed.

Automations I build in GoHighLevel

A sample of the done-for-you workflows that keep leads moving without any manual work.

New lead follow-up

Instant SMS and email the second a lead comes in, then a multi-day nurture if they go quiet.

New leadSMS + emailWaitNurture
The result

Leads hear back in seconds, not hours, so they stay warm and actually book.

Missed-call text-back

Anyone whose call you miss gets an automatic text, so a hot lead never goes cold.

Missed callAuto SMSNotify agent
The result

Every missed call becomes a text conversation instead of a lost lead.

Appointment reminders

Confirmations and reminders by text and email that cut no-shows before they happen.

BookedConfirmRemindFollow-up
The result

Fewer no-shows and a fuller calendar, with zero manual chasing.

Database reactivation

Win back old and cold leads automatically with a friendly re-engagement sequence.

SegmentRe-engageOfferBook
The result

Old, cold leads turn into booked calls without you lifting a finger.

Speed-to-lead routing

New leads are scored, assigned to the right person, and flagged for action instantly.

New leadScoreAssignNotify
The result

The right person responds first, every single time.

Review & referral requests

After a deal closes, clients are automatically asked for a review and a referral.

Deal wonWaitReviewReferral
The result

More 5-star reviews and warm referrals, on autopilot.

Long-term nurture

Buyers and sellers who aren't ready yet get a steady drip of value, so you stay top of mind for months.

New leadValue dripCheck-inRe-engage
The result

When they're finally ready to move, you're the first agent they call.

Birthday & anniversary touches

Automatic birthday and home-anniversary messages keep every past client warm long after closing.

ClosedBirthdayAnniversaryStay warm
The result

Past clients remember you, and the referrals keep coming.

Contract-to-close

Every milestone from offer to closing fires the right reminder to clients and partners.

Under contractMilestonesRemindersClosed
The result

Deals close on time, with nothing slipping through the cracks.

What clients say

Trusted by agents, investors & brokers

Real words from real estate professionals I've worked with.

★★★★★
I stopped losing leads the week we switched. Every enquiry gets a reply before I even see it.
MT Marcus T.Realtor · Austin, TX
★★★★★
My follow-up used to live in my head. Now it just happens — I closed two deals I'd have forgotten.
DP Danielle P.Broker · Manchester, UK
★★★★★
For the first time I can see my whole pipeline at a glance. No more sticky notes everywhere.
PN Priya N.Team Lead · Toronto
★★★★★
Setup was painless and she explained everything in plain English. No tech headaches.
GH Greg H.Investor · Phoenix, AZ
★★★★★
I stopped losing leads the week we switched. Every enquiry gets a reply before I even see it.
MT Marcus T.Realtor · Austin, TX
★★★★★
My follow-up used to live in my head. Now it just happens — I closed two deals I'd have forgotten.
DP Danielle P.Broker · Manchester, UK
★★★★★
For the first time I can see my whole pipeline at a glance. No more sticky notes everywhere.
PN Priya N.Team Lead · Toronto
★★★★★
Setup was painless and she explained everything in plain English. No tech headaches.
GH Greg H.Investor · Phoenix, AZ
★★★★★
The automations alone save me about six hours a week. Easily worth every penny.
SR Sofia R.Realtor · Miami, FL
★★★★★
Zillow, Facebook, my website — all in one inbox, finally. Total game changer.
TB Tom B.Agent · London, UK
★★★★★
Slow leads I'd written off are booking calls months later, completely hands-off.
AK Aisha K.Broker · Leeds, UK
★★★★★
Professional, fast, and zero jargon. My pipeline has never been this organized.
DO Daniel O.Team Lead · Dallas, TX
★★★★★
The automations alone save me about six hours a week. Easily worth every penny.
SR Sofia R.Realtor · Miami, FL
★★★★★
Zillow, Facebook, my website — all in one inbox, finally. Total game changer.
TB Tom B.Agent · London, UK
★★★★★
Slow leads I'd written off are booking calls months later, completely hands-off.
AK Aisha K.Broker · Leeds, UK
★★★★★
Professional, fast, and zero jargon. My pipeline has never been this organized.
DO Daniel O.Team Lead · Dallas, TX
Choose your plan

Simple, transparent pricing.

Pick the option that fits where your real estate business is right now, and scale anytime.

Starter

The Quick Fix

$25/hr

No commitment. Pay only for the help you need.

For when something's broken or you just need a hand. A quick tweak, a fix, no contracts, no big project.

  • Set up automatic texts & emails to your leads
  • Fix follow-ups that stopped working
  • Tidy up your contact list & lead pages
  • Knock out small lead tasks fast
Get started
Full system

The Lead Machine

From$2,000

Then $297/mo to keep it running.

A complete, done-for-you setup that catches every lead, follows up for you automatically, and turns more enquiries into booked appointments. Built from scratch and tested end to end.

  • One place to see and track every lead
  • Catch every enquiry, nothing slips through
  • Instant, automatic follow-up by text & email
  • Let leads book calls & showings themselves
  • A page that turns clicks into leads
  • Tested top to bottom so it just works
Let's build

Not sure where you fit?

Just book a call. I'll learn about your goals and point you to the best starting point. No pressure, no obligation.

Book a call
FAQ

Everything you need to know before getting started

It depends on scope. Smaller projects like follow-up sequences or basic workflows take up to 2 weeks. Larger builds like a full CRM cleanup or a multi-step funnel take 4 to 8 weeks. I'll give you a clear timeline before we start, so you always know what's happening and when.
Not at all. I handle the build. You get a working system, clear documentation, and a walkthrough so you and your team know exactly what to do. You don't need to understand GoHighLevel deeply. Handling the technical side is exactly what you're hiring me for.
Yes. Every project includes handoff and training. Beyond that, I have monthly support packages for tweaks, optimization, and troubleshooting, and your GHL maintenance is built right in. Many clients also add VA support once their systems are running. I have a trusted network of virtual admin assistants I can personally vouch for.
This is honestly where I do my best work. Most people come to me with something half-built: a funnel a previous VA started, automations that fire at the wrong time, leads sitting in a list nobody checks. I go in, figure out what's actually worth keeping, and rebuild the parts that are costing you deals. No judgment, and no need to tidy up before we talk.
GoHighLevel is the engine I build everything on, and it's where I can get your leads, follow-ups, and pipeline working together fastest. If you're on something else right now, bring it to the discovery call and we'll map out whether moving over makes sense for you or not. No pressure either way.
Real estate is my specialty, but it's not a hard rule. If you're a service business dealing with the same headaches I solve every day, leads slipping away, follow-ups done by hand, no clear view of your pipeline, then we'll likely work well together. The best way to know is a quick discovery call to see if we're the right fit.
Yes. I can set up an AI chatbot on your website to answer questions and capture leads around the clock, and an AI assistant to handle inbound calls so you never miss one. What I focus on is plugging these tools into your system the right way, so they actually help instead of frustrating your leads. I'm not an AI specialist building tools from the ground up, and I won't pretend to be. I work with the proven AI features inside GoHighLevel and connect them cleanly to the rest of your setup. If you need something more advanced than that, I'll tell you honestly and point you in the right direction.
Ready to start?

Stop losing leads. Start closing them.

Book a free 30-minute discovery call. We'll map out where your leads are slipping, what's eating your time, and which systems would give it back. No pressure, no obligation.